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1

From Zero-Sum to Win-Win - Organizational Conditions for Successful Shared Value Strategy Implementation

Mühlbacher, Hans, Böbel, Ingo

Journal:

European Management Journal

Year:

2018

Language:

english

File:

PDF, 1.54 MB

english, 2018

2

Innovation creation by online basketball communities

Johann Füller, Gregor Jawecki, Hans Mühlbacher

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 1004 KB

english, 2007

3

Consumer Empowerment Through Internet-Based Co-creation

Füller, Johann, Mühlbacher, Hans, Matzler, Kurt, Jawecki, Gregor

Journal:

Journal of Management Information Systems

Year:

2009

Language:

english

File:

PDF, 718 KB

english, 2009

4

Community based innovation: How to integrate members of virtual communities into new product development

Johann Füller, Michael Bartl, Holger Ernst, Hans Mühlbacher

Journal:

Electronic Commerce Research

Year:

2006

Language:

english

File:

PDF, 319 KB

english, 2006

5

Designing Service Products Based on Customer Sensitivities:

Woodside, Arch G, Muhlbacher, Hans

Journal:

Journal of International Consumer Marketing

Year:

1989

Language:

english

File:

PDF, 2.73 MB

english, 1989

6

Successful implementation of new market strategies—A corporate culture perspective

Mühlbacher, Hans, Vyslozil, Wilfried, Ritter, Angelika

Journal:

Journal of Marketing Management

Year:

1987

Language:

english

File:

PDF, 692 KB

english, 1987

7

Drivers of brand strength: Configural paths to strong cognitive brand equity

Mühlbacher, Hans, Raies, Karine, Grohs, Reinhard, Koll, Oliver

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 317 KB

english, 2015

8

Viroide: Freie infektiöse RNA-Moleküle als Erreger von Pflanzenkrankheiten

Priv.-Doz. Dr. Hans-Peter Mühlbach

Journal:

Biologie in unserer Zeit

Year:

1987

Language:

german

File:

PDF, 2.55 MB

german, 1987

9

Nutzpflanzenkunde. Von R. Lieberei, C. Reisdorff, begründet von W. Franke

Hans-Peter Mühlbach

Journal:

Biologie in unserer Zeit

Year:

2008

Language:

german

File:

PDF, 155 KB

german, 2008

10

MIPS—managing industrial positioning strategies

Hans Mühlbacher, Angelika Dreher, Angelika Gabriel-Ritter

Journal:

Industrial Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.31 MB

english, 1994

11

Strategic marketing and business performance: A study in three European ‘engineering countries’

Matti Jaakkola, Kristian Möller, Petri Parvinen, Heiner Evanschitzky, Hans Mühlbacher

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 459 KB

english, 2010

12

The use of trade-off analysis for the design of holiday travel packages

Hans Mühlbacher, Günther Botschen

Journal:

Journal of Business Research

Year:

1988

Language:

english

File:

PDF, 1.09 MB

english, 1988

13

Multi-stakeholder virtual dialogue: Introduction to the special issue

Kornum, Niels, Mühlbacher, Hans

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 181 KB

english, 2013

14

The efficacy and safety of cyclosporine reduction in de novo renal allograft patients receiving sirolimus and corticosteroids: results from an open-label comparative study

Mühlbacher, Ferdinand, Neumayer, Hans-Helmut, del Castillo, Domingo, Stefoni, Sergio, Zygmunt, Anthony J., Budde, Klemens

Journal:

Transplant International

Year:

2014

Language:

english

File:

PDF, 355 KB

english, 2014

15

Emaravirus: A Novel Genus of Multipartite, Negative Strand RNA Plant Viruses

Mielke-Ehret, Nicole, Mühlbach, Hans-Peter

Journal:

Year:

2012

Language:

english

File:

PDF, 1.13 MB

english, 2012

16

Balanced versus focused responsiveness to core constituencies and organizational effectiveness

Polonsky, Michael Jay, Koll, Oliver, Woodside, Arch G., Mühlbacher, Hans

Journal:

European Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 242 KB

english, 2005

17

Home in the re-making: Immigrants' transcultural experiencing of home

Kreuzer, Maria, Mühlbacher, Hans, von Wallpach, Sylvia

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 554 KB

english, 2017

18

Brand management: Unveiling the delusion of control

Wider, Serena, von Wallpach, Sylvia, Mühlbacher, Hans

Journal:

European Management Journal

Year:

2018

Language:

english

File:

PDF, 296 KB

english, 2018

19

Esports Extension Of A Football Brand: Stakeholder Co-creation in Action?

Bertschy, Marjorie, Mühlbacher, Hans, Desbordes, Michel

Journal:

European Sport Management Quarterly

Year:

2019

File:

PDF, 1.99 MB

2019

20

Circadian oscillations ofLhcmRNAs in a photoautotrophic cell culture ofLycopersicon peruvianum

Lars Winter, Susanne Stöcker, Nicole Merforth, Hans-Peter Mühlbach, Birgit Piechulla

Journal:

Photosynthesis Research

Year:

1996

Language:

english

File:

PDF, 1.63 MB

english, 1996

21

Photosynthetically active suspension cultures of potato spindle tuber viroid infected tomato cells as tools for studying viroid — host cell interaction

Susanne Stöcker, Marie-Christine Guitton, Angela Barth, Hans-Peter Mühlbach

Journal:

Plant Cell Reports

Year:

1993

Language:

english

File:

PDF, 2.62 MB

english, 1993

22

Different regeneration potential of mesophyll protoplasts from cultivated and a wild species of tomato

Hans-Peter Mühlbach

Journal:

Year:

1980

Language:

english

File:

PDF, 2.12 MB

english, 1980

23

Response to chilling of tomato mesophyll protoplasts

Hans-Peter Mühlbach, Horst Thiele

Journal:

Year:

1981

Language:

english

File:

PDF, 245 KB

english, 1981

24

Contitions for optimal growth of a PSTV-infected potato cell suspension and detection of viroid-complementary longer-than-unit-length RNA in these cells

Hans-Peter Mühlbach, Olaf Faustmann, Heinz L. Sänger

Journal:

Plant Molecular Biology

Year:

1983

Language:

english

File:

PDF, 1.05 MB

english, 1983

25

Detection of European mountain ash ringspot-associated virus-specific RNA and protein P3 in the pear leaf blister mitePhytoptus pyri(Eriophyidae)

Nicole Mielke-Ehret, Joscha Thoma, Nanette Schlatermund, Hans-Peter Mühlbach

Journal:

Archives of Virology

Year:

2010

Language:

english

File:

PDF, 390 KB

english, 2010

26

Viroid replication is inhibited by α-amanitin

MÜHLBACH, HANS-P., SÄNGER, HEINZ L.

Journal:

Year:

1979

File:

PDF, 746 KB

1979

27

Continous replication of potato spindle tuber viroid (PSTV) in permanent cell cultures of potato and tomato

Hans-Peter Mühlbach, Heinz L. Sänger

Journal:

Bioscience Reports

Year:

1981

Language:

english

File:

PDF, 1.72 MB

english, 1981

28

Synthesis of (+) and (−) RNA molecules of potato spindle tuber viroid (PSTV) in isolated nuclei and its impairment by transcription inhibitors

Ellen Spiesmacher, Hans-Peter Mühlbach, Martin Tabler, Heinz L. Sänger

Journal:

Bioscience Reports

Year:

1985

Language:

english

File:

PDF, 1.14 MB

english, 1985

29

Oligomeric forms of potato spindle tuber viroid (PSTV) and of its complementary RNA are present in nuclei isolated from viroid-infected potato cells

Ellen Spiesmacher, Hans-Peter Mühlbach, Martina Schnölzer, Bernd Haas, Heinz L. Sänger

Journal:

Bioscience Reports

Year:

1983

Language:

english

File:

PDF, 732 KB

english, 1983

30

Preferences for treatment of Attention-Deficit/Hyperactivity Disorder (ADHD): a discrete choice experiment

Axel C Mühlbacher, Ina Rudolph, Hans-Joachim Lincke, Matthias Nübling

Journal:

BMC Health Services Research

Year:

2009

Language:

english

File:

PDF, 263 KB

english, 2009

31

The changing consumer in Austria

Hans Mühlbacher, Martina Botschen, Werner Beutelmeyer

Journal:

International Journal of Research in Marketing

Year:

1997

Language:

english

File:

PDF, 799 KB

english, 1997

32

[Biotechnology Annual Review] Biotechnolgy Annual Review Volume 4 || Use of plant cell cultures in biotechnology

Mühlbach, Hans-Peter

Year:

1998

Language:

english

File:

PDF, 4.51 MB

english, 1998

33

Synthesis, Characterization, and Photophysical, Electrochemical, Electroluminescent, and Photovoltaic Properties of Yne-Containing CN−PPVs

Egbe, Daniel Ayuk Mbi, Kietzke, Thomas, Carbonnier, Benjamin, Mühlbacher, David, Hörhold, Hans-Heinrich, Neher, Dieter, Pakula, Tadeusz

Journal:

Year:

2004

Language:

english

File:

PDF, 413 KB

english, 2004

34

Training von koordiniertem Fahren im Verkehr zur Erprobung der Car-to-X-Kommunikation

Dipl.-Psych. INGO TOTZKE, Dipl.-Psych. FREDERIK NAUJOKS, Dipl.-Psych. DOMINIK MÜHLBACHER, Prof. Dr. HANS-PETER KRÜGER

Journal:

ATZ - Automobiltechnische Zeitschrift

Year:

2011

Language:

german

File:

PDF, 516 KB

german, 2011

35

A Manager's Perspective on Virtual Customer Integration for New Product Development

Michael Bartl, Johann Füller, Hans Mühlbacher, Holger Ernst

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 636 KB

english, 2012

36

Potato spindle tube̊r viroid (PSTV) RNA oligomers of (+) and (−) polarity are synthesized in potato protoplasts after liposome-mediated infection with PSTV

Faustmann, Olaf, Kern, Rainer, Sänger, Heinz L., Mühlbach, Hans-Peter

Journal:

Year:

1986

Language:

english

File:

PDF, 1.47 MB

english, 1986

37

In vitro cultures ofSorbus aucupariasustain replication ofEuropean mountain ash ringspot-associated virus(EMARaV)

Svensson, Dagmar, Perveen, Rashida, Hirschfeld, Claudia, Robel, Jenny, Mühlbach, Hans-Peter

Journal:

Plant Cell, Tissue and Organ Culture

Year:

2014

Language:

english

File:

PDF, 514 KB

english, 2014

38

[IEEE 2011 IEEE Intelligent Vehicles Symposium (IV) - Baden-Baden, Germany (2011.06.5-2011.06.9)] 2011 IEEE Intelligent Vehicles Symposium (IV) - Studying effects of advanced driver assistance systems (ADAS) on individual and group level using multi-driver simulation

Maag, Christian, Muhlbacher, Dominik, Mark, Christian, Kruger, Hans-Peter

Year:

2011

Language:

english

File:

PDF, 1.06 MB

english, 2011

39

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

Raïes, Karine, Mühlbacher, Hans, Gavard-Perret, Marie-Laure

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 904 KB

english, 2015

40

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

Language:

german

File:

PDF, 252 KB

german, 1999

41

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1998

Language:

german

File:

PDF, 265 KB

german, 1998

42

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1997

Language:

german

File:

PDF, 524 KB

german, 1997

43

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

Language:

german

File:

PDF, 279 KB

german, 1999

44

One pie, many recipes: Alternative paths to high brand strength

Grohs, Reinhard, Raies, Karine, Koll, Oliver, Mühlbacher, Hans

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 332 KB

english, 2015

45

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

Language:

german

File:

PDF, 268 KB

german, 1999

46

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1999

Language:

german

File:

PDF, 246 KB

german, 1999

47

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1998

Language:

german

File:

PDF, 287 KB

german, 1998

48

Nucleotide Sequence of a Cathepsin D Inhibitor Protein from Tomato

Ralf Werner, Marie-Christine Guitton and Hans-Peter Mühlbach

Journal:

PLANT PHYSIOLOGY

Year:

1993

Language:

english

File:

PDF, 197 KB

english, 1993

49

Zweiter Workshop für Dienstleistungsmarketing in Innsbruck

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1993

Language:

german

File:

PDF, 268 KB

german, 1993

50

Editorial

Hans Mühlbacher

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

1997

Language:

german

File:

PDF, 299 KB

german, 1997